Food & Beverage Channels Operation Plan (Short Videos for Catering)

Industry premiere! An all-in-one solution for private domain operation!

1. In the era of private domain 0, the commercial value of private domain is at the critical point from maturity to explosion, and we have further upgraded our products and operation solutions based on this evolution in the practice of many brand merchants, which we call an integrated solution for private domain growth.

2. Ventec Network provides enterprises with whole-process solutions for marketing, management and operation services. It helps enterprises cover the whole life cycle of customers, provide consistent and high-quality customer experience in rich scenarios and touchpoints, and realize social and personalized employee management, public domain drainage, and private domain operation services.

3. First, the semi-private domain operation capability of the public domain platform has been enhanced. After opening up, on the surface, WeChat's huge traffic based on social credit will bring dividends to Douyin and Taobao, but if Douyin and Taobao do not change, it will cause WeChat to become a huge traffic absorption black hole.

4. Attract new conversions. New through fission? Attracting new users, including the transaction conversion of new users, mentioning? What is the overall transaction conversion rate and traffic make? Efficiency. Repeat conversions. The cost of managing an old customer is much lower than the cost of attracting a new customer, and the transaction frequency of users in the life cycle can be increased through the refined operation of old customers.

How does Channels work?

How to operate and use social media on WeChat Channels: It is necessary to make full use of other social media channels to promote and publicize Channels, such as sharing the content of WeChat Channels to WeChat Moments, Weibo and other platforms. Third, interact with the audience.

Interact with your audience: Interact with your audience through comments, private messages, and interactions, build your loyal fans, and increase your influence.

To do a good job in publicity and promotion, in order to better operate the video account, it is also necessary to do a good job in publicity and promotion, so that more people know and expand its influence, so that it can publicize and promote its own high-quality content and core products, attract more fans and customers5 to pay attention to the content, and ensure that their content is high-quality and compliant.

Identify your goals and audiences: First, clarify the operational goals of your WeChat Channels account, such as increasing brand exposure and fan engagement. Then, understand the characteristics, interests, and needs of your target audience, and develop a content and promotion strategy accordingly.

To run a WeChat Channels account, you can consider the following aspects: Video content production: Produce high-quality, engaging, and valuable video content. Determine the topic and type of video based on the needs and interests of your target audience, and focus on the creativity and uniqueness of the content.

How does the catering industry operate and promote?

Online word-of-mouth marketing: Through reviews and user reviews on catering platforms, enhance brand awareness and word-of-mouth, improve consumer satisfaction, and increase the repurchase rate of users.

Use the network to promote from multiple platforms: Catering enterprises need to use the network to promote in many aspects, such as social media, WeChat official account, short video, self-media and other platforms. This allows businesses to have higher exposure and advertising effectiveness in the market.

Choose a platform with large traffic and high exposure to enter the cooperation. Like Meituan, Dianping, Eleme, bank app vouchers, these are all immediate, and there are also some informational food websites that cooperate to promote and publish articles. Run your own self-media publicity.

There are various ways to attract traffic in restaurants, depending on how you use it, here are three essential drainage methods for you: 1. 1 yuan expansion model. Second, the value attraction model. Third, the community fission model.

Free tasting, beer or drink to attract traffic. Restaurants with low unit prices need foot traffic, and they can launch free tasting activities, but the premise is that there will be a repurchase after tasting, and the taste must be guaranteed, otherwise you will lose money.

The digitalization of the catering chain has entered the "deep water area", and the online public domain + private domain operation method has soon become the standard configuration of Western-style fast food, tea and coffee brands.

How does the video account work?

How to operate and use social media on WeChat Channels: It is necessary to make full use of other social media channels to promote and publicize Channels, such as sharing the content of WeChat Channels to WeChat Moments, Weibo and other platforms. Third, interact with the audience.

Interact with your audience: Interact with your audience through comments, private messages, and interactions, build your loyal fans, and increase your influence.

The key steps to run a WeChat Channels account are as follows: Determine your targeting and target audience: Clarify the targeting and target audience of your Channels account, understand their interests, needs, and preferences so that you can provide relevant content.

Targeting and content planning: First, clarify the targeting and audience of your Channels. Determine the style and type of content you want to present to attract the attention of your target group. Develop a content strategy, including choosing trending topics, focusing on user needs, and providing interesting, useful, or valuable video content.

Shanxi Yida Matrix Engineer - How to do a good job in Douyin matrix operation in catering?

If a merchant wants to do matrix marketing, the chance of success alone is basically 0, because there is a lack of an operation team that can continue to create video content, and the cost of forming such a team far exceeds the merchant's publicity budget, so what should be done? Shanxi Yida Matrix Treasure helps you solve all the problems with one click.

Sign up for a Douyin account and complete the restaurant information: Register an account on Douyin and fill in the basic information of the restaurant, including the store name, address, business hours, etc. At the same time, you also need to upload some photos and marketing videos about the restaurant to increase the attention and conversion rate of the restaurant.

Target your audience: Start by figuring out who your target audience is. Understand their interests, needs, and behaviors, and determine your content positioning and style to attract their attention and engagement. Develop a strategy: Develop a clear Douyin operation strategy, including content planning, publishing frequency, interaction strategy, etc.

Douyin matrix refers to an operation model that uses multiple accounts on the Douyin platform to cooperate with each other and form synergies, thereby improving the promotion effect. From a brand perspective, it can strengthen the trust of users.

With the development of the Internet, more and more companies have begun to build their own Douyin matrix accounts, which can improve the exposure of brands on the platform on the one hand, and realize mutual drainage between accounts on the other hand. The account matrix is a high-level way to play account operation.

How should the video account launched by WeChat be operated?

Clear operational goals and good positioning We must determine the purpose of our video account and plan the content output field. The main content is to tell your fans who you are? What do you do and what problems can be solved for them.

To run a WeChat Channels account, you can consider the following aspects: Video content production: Produce high-quality, engaging, and valuable video content. Determine the topic and type of video based on the needs and interests of your target audience, and focus on the creativity and uniqueness of the content.

Use social media: Make full use of other social media channels to promote and publicize the Channels, such as sharing the content of the WeChat Channels account on WeChat Moments, Weibo and other platforms.

There are many operating skills for WeChat Channels, and the following are some common tips: The text of the content of the Channels account can have a topic, and users can click #topic# to view a collection of videos with that topic.

Continuous updates and frequency control: Keeping videos updated frequently is important for operating a video account. Develop a reasonable release plan to ensure a steady and continuous rollout of new video content to keep users interested and active.

The efficient operation of WeChat Channels requires some skills and strategies. Here are some suggestions: Develop an operation plan, including formulating operational goals, traffic logic, operational ideas, IP shaping, account building, etc. Refined operation, control the rhythm of the operation, such as studying the push mechanism, designing the drainage gameplay, reviewing the operation, etc.

Editor: coolyzf